AI SaaS $80k to $1M/month in less than a year

In less than a year, we helped a venture-backed AI SaaS go from $80K/month to over $1M/month in Meta ad spend profitably.

The client came to us with strong early traction:

They had a couple of winners. A few angles that worked. Some traction on Meta.

But they couldn’t crack the next level.

Scaling became unpredictable. Ad fatigue was creeping in. The creative strategy was repetitive. And the team didn't have the capacity to build a real creative system that reached a high amount of ads per week.

Here’s how it worked.

1. The Stealth Creative System That Replaced Their Old Strategy

At $80K/month, the client was still leaning heavily on UGC-style videos. There were some decent ads in the mix, but most capped out around $30K to $40K in spend.

They were stuck in a loop of minor iterations and short-term performance wins.

What they needed was a scalable creative system.

We introduced our stealth creative system built around:

• High-performing formats like skits, podcast conversations, and street interviews
• Trained creators and a refined production process
• Constant creative variety and feedback loops

By the end of the first two months:

• Our ads became 5 of the top 6 highest spenders in the account
• A podcast ad spent over $114K in December alone
• We completely phased out low-performing formats like tutorials and fake UGC

The difference was that these stealth creatives didn’t look like ads.

By the end of the first 4 months working together. We reached $554k in ad spend with ads like this one:

They felt like the content users already watched. But they were engineered for performance, built on scripts, angles, and CTA timing that matched real customer behavior.

2. Using LTV:CAC to Drive Scale with Confidence

Creative systems are great, but scaling to $1M/month without tanking CAC is a different game.

So we brought in another lever: LTV:CAC.

Everything we did, from ad production to landing page testing to country-level budgets was filtered through this one goal:

Keep LTV:CAC over 1.0 at all times.

January 2025 was the baseline:

• Spend: $564K
• CAC: $60.3
• LTV:CAC: 1.05

This was the month we fully aligned ad account metrics to business metrics.

We then built a media buying structure to support that, simplifying campaigns and analyzing performance across US and UK separately.

February to April looked like this:

February

• Spend: $566K
• CAC: $50.4
• LTV:CAC US: 1.4
• LTV:CAC UK: 1.1

We launched new ads with paired landing pages to match each concept. A street interview ad broke out and carried the month.

March

• Spend: $742K
• CAC: $60.4
• LTV:CAC: 1.25

We unlocked leverage by pairing older winning ads with new landing pages. One ad that had previously stalled became the highest spender after we gave it the right page.

April

• Spend: $1.05M
• CAC: $62.9
• LTV:CAC: 1.14

We hit $1M/month in ad spend with a skit conversation that addressed objections, positioned against a market leader, and converted thanks to the full funnel narrative.

No surprises. No volatility. Just a system that let us push harder every month while keeping CAC stable.

3. Strategic Positioning and Creator Execution

Most SaaS ads look the same.

They don't realize that positioning against competitors inside their creatives is a massive lever.

One of our biggest wins was a podcast-style ad that discredited a massive competitor (Canva).

The setup:

• A script that presents the competitor’s limitations as common frustrations
• Two creators acting as real founders having a conversation
• A landing page that reinforced the same narrative with a better offer

That ad spent $290K and delivered 19M+ impressions.

The key wasn’t the format (even though it helped). It was the strategy behind it.

We discredited alternatives, answered objections, and built trust. All while making the ad feel like a normal scroll in the feed.

And because the creative system was built for scale, we could replicate it fast with other variations.

Another big competitor to go against was ChatGPT.

That's why street conversation ads like this one spent over $100k in just 30 days as well, they don't look like boring testimonials your customers are used to seeing:

The Outcome

In less than 12 months, we scaled this client:

• From $80K/month to $1.05M/month in ad spend
• While maintaining LTV:CAC above 1.0 in both US and UK
• Launching 400+ creatives and 51 landing pages
• Building a predictable system that replaced every fatigued ad on time

Most brands want scale. Few have the structure for it.

Want similar results? Book a call below:

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